IDENTITY - ADvanced dermatology

Using the existing trademark, I developed stationary to connect AD providers with their patients and stakeholders. Depending on where the provider works, the office location is indicated on their business cards by a simple bracket indicator. Appointment cards were also made for ease of scheduling with patients.

Identity - Center for Skin Research

The Center for Skin Research is an extension of Advanced Dermatology. I designed a new identity inspired by skin on a cellular level. Since it exists under the AD umbrella, I incorporated a color scheme and type pairing that compliment the AD brand.

Graphics

Skin Cancer Awareness Month:
During the month of May (Skin Cancer Awareness Month), I designed informative graphics for our Instagram. The graphics are intended to raise awareness and teach our Instagram followers how they can keep their skin in check. Skin cancer is the most preventable cancer. Don’t forget to apply your sunscreen!

Promotional graphics:
These include important communications with our patients, upcoming deals on products and services, events with our providers, and more. These graphics were used on our Instagram or printed as flyers for our offices.

E-Blasts

To keep our patients engaged, promotional e-blasts were sent out routinely. They were typically themed and included content from our blog posts, promotions, and social media.

Banner image from https://advanceddermatologymd.com/.